Aussies prefer reading printed books (50%) compared to 12%
e-reader, 15% mobile or tablet, 12% laptop
or desktop.
In 2007, Amazon released the Kindle, its first e-reader and it sold out in 5 1/2 hours. It was predicted this would be the end of paper books. The volumes figures were concerning, however consumer reading preference prevailed. Across the first eight months of 2020, book sales across adult fiction increased by 12% from prior year. With Nielsen BookScan reporting a 35% increase in paper books sales in the week prior to lockdown and now stabilising to a double digital annual growth. The 2021 Toluna and Two Sides study showed that our preference for paper books continues, with 50% of Australians preferring printed books over other channels.
Aussies prefer reading printed books (50%) compared to 12% e-reader, 15% mobile or tablet, 12% laptop or desktop.
In 2007, Amazon released the Kindle, its first e-reader and it sold out in 5 1/2 hours. It was predicted this would be the end of paper books. The volumes figures were concerning, however consumer reading preference prevailed. Across the first eight months of 2020, book sales across adult fiction increased by 12% from prior year. With Nielsen BookScan reporting a 35% increase in paper books sales in the week prior to lockdown and now stabilising to a double digital annual growth. The 2021 Toluna and Two Sides study showed that our preference for paper books continues, with 50% of Australians preferring printed books over other channels.
With digital fatigue a real
thing in 2021 and with cynicism growing, with many Aussies concerned about ‘big brother’ and cyber-security, paper is still the preference for many Aussies. Consumers should be given the choice as to how they receive bills and statements
and as a collective, 61% of us don’t believe we should be charged more for paper bills
or statements.
People are concerned about their health and overuse of digital devices causing headaches, eye strain,
sleep deprivation. Says 50% feel they spend too much time on electronic devices.
For the record, we think both have a place! It’s not a print v online discussion, but we also think it’s important to know the facts and according to Aussies, 60% of Australians report they do not pay attention to online advertisements and 66%
report they are more likely to take action when receiving
printed mail.
With digital fatigue a real thing in 2021 and with cynicism growing, with many Aussies concerned about ‘big brother’ and cyber-security, paper is still the preference for many Aussies. Consumers should be given the choice as to how they receive bills and statements and as a collective,
61% of us don’t believe we should be charged more for paper bills or statements.
People are concerned about their health and overuse of digital devices causing headaches, eye strain, sleep deprivation. Says 50% feel they spend too much time on electronic devices. For the record, we think both have a place! It’s not a print v online discussion, but we also think it’s important to know the facts and according to Aussies, 60% of Australians report they do not pay attention to online advertisements and 66% report they are more likely to take action when receiving printed mail.
great facts about paper and the
environment